Concepts, leagues, campaigns, creator events, marketing, broadcasts, tools - one team that can do it all, markets it every day, and can prove the numbers. Trusted with PUBG's Western esports and GeoGuessr's biggest stage yet.
KRAFTON · PUBG ESPORTS WEST 
GEOGUESSR · WORLD CHAMPIONSHIPS 
STOCKHOLM · GLL GRAND SLAM 
CREATORS · LIVE & ONLINE 
EVENTS & FESTIVALS 
SEOUL - ONLINE PRODUCTION 
ROUND 1 / 6 FPO 
ROUND 2 / 6 FPO 
ROUND 3 / 6 
ROUND 4 / 6 
ROUND 5 / 6 ROUND 6 / 6 
LOL WORLDS · 2014 Starting from 2013 the people behind Clutch Group ran tournaments, leagues and live operations for the biggest publishers in the business. Activision Blizzard, Valve, Riot Games from start to finish in an emerging esports market
STOCKHOLMSMÄSSAN · 2019 Done building for others, the founders created GLL - a global esports brand of their own. With a 24/7 tournament and live platform it became a go-to place for FPS and Battle Royale, including five seasons of LAN - capped by a $300,000 Grand Slam: PUBG Classic.
K.B. HALLEN · 2025 A new company in Stockholm - bootstrapped, profitable from year one. Three GeoGuessr World Cups with a record at every edition, and running PUBG Esports in the West.
THE MAP The plan before anything goes live. Where a title should compete, what the program looks like over seasons, and how esports feeds the game - built with the publisher, grounded in our own data.
THE BACKBONE The machinery that runs the plan. Tournaments, leagues and live events - run from the online qualifiers all the way to the grand final stage, online and in the arena.
THE ENGINE An always-on publishing operation in four languages. Channel strategy, campaign beats and live match-day coverage - every post instrumented by our own tracker.
THE VOICE Shorts, edits and the people your audience actually follows. We build creator programs, manage influencers on site at events and launch channels from zero.
THE SHOW Studio and arena broadcasts that hold up at record scale - with BME on production. Multi-language shows, observing, replays and full graphics packages.
THE INSTRUMENTS We measure what we operate - per minute, across eight platforms - and hand partners the same dashboards, reports and tournament tooling we use ourselves.
Planning a broadcast, a campaign, a competition - or just want the numbers? Tell us what you're working on and we'll take it from there.
BRIEF US